Amazon Vs. Macmillan: What About Traditional Booksellers?
One aspect of the dispute between Amazon and Macmillan that has not generated as much ink as the initial skirmish is the impact that ebook pricing, whether it’s $10 or $15, will be on small independent booksellers of the bricks-and-mortars variety.
I mean it’s good that authors will get compensated appropriately, and that publishers are allowed to recoup their investments, but what is the impact on traditional booksellers, and where do publishers think that they fall in all of this brouhaha?
On one hand, the publishers can be seen as sticking up for bookstores, demanding comparable pricing for ebooks as for old-fashioned paper and ink versions. However, this pricing only benefits the chains (and Amazon’s non-ebook products), who drastically discount books anyway (at pricepoints that rival the new ebook prices) and doesn’t do very much for independent booksellers and wholesalers, who pay for books based on the publishers’ list price and cannot run a business based on loss leaders.
Bottom line, $15 ebooks prolong bricks-and-mortar booksellers’ suffering, it doesn’t end it.
Paul Oliver (a former bookstore co-owner) states an eloquent case about the lack of love sent to booksellers’ way at The Devil’s Accountant, and is well worth a read.
(Via MobyLives)
- Leave a comment... Comments Off
